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Scale: Marketing that sells

Google Paid Advertising

Google Local Services Ads

Connect with people searching for your services in your area. Local Services Ads use a pay-per-lead model rather than pay-per-click, helping eligible service businesses generate calls and inquiries directly from Google.

$500 in Google Ads Credit

For eligible new Google Ads accounts only. Required ad spend, offer availability and Google's terms apply. Credit is not guaranteed. This credit is for separate Google Ads campaigns, not Local Services Ads. View Google's terms

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What it is and what it looks like

Understand Google Local Services Ads before you buy it

Local Services Ads sit at the top of Google results for local searches and show your business with Call and Message options. You pay per lead, not per click, when eligible.

Illustrative example, not a real campaign

Our approach to Google Local Services Ads

We start by checking whether your business category and location are eligible. Then we help with profile setup, Google's required verification steps, service areas, job types, schedules, and budget. Once live, we review lead quality and response handling so reporting focuses on relevant inquiries and booked work, not just ad visibility.

  • Business Eligibility & Verification Support
  • Profile Setup & Service-Area Targeting
  • Job Types, Ad Schedules & Budget Management
  • Lead Quality Review & Call Reporting
  • Lead Response & Booking Process Guidance

A head start for eligible new advertisers

Put a $500 USD credit toward your Google Ads

$500 in Google Ads Credit

For eligible new Google Ads accounts only. Required ad spend, offer availability and Google's terms apply. Credit is not guaranteed. This credit is for separate Google Ads campaigns, not Local Services Ads. View Google's terms

GET A FREE QUOTE

How it works

What happens, step by step

  1. 01

    Check eligibility

    Category and location must qualify under Google's rules.

  2. 02

    Complete verification

    We guide you through Google's required steps. Google decides approval.

  3. 03

    Review lead quality

    We check calls and messages and how your team answers them.

How Local Services Ads Work

Local leads, not website clicks

Local Services Ads can appear in a dedicated placement in Google search results. Customers contact your business through the ad, and Google charges for leads under its current policies. A lead is not a guaranteed booking or sale. Costs and available contact options vary by category and market.

Eligibility and verification come first

Availability depends on your service category and location. Google may require business registration, licensing, insurance, or background checks depending on the business. Google controls approval, badge eligibility, and ad placement. We help with the process but cannot guarantee approval or a top position.

Run alongside Google Search campaigns

Local Services Ads and standard Google Search ads are different products. We plan them together to support local demand, review lead quality, and connect your advertising with the way your team answers calls and books jobs.

Explore all Google paid advertising

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$500 in Google Ads Credit

For eligible new Google Ads accounts only. Required ad spend, offer availability and Google's terms apply. Credit is not guaranteed. This credit is for separate Google Ads campaigns, not Local Services Ads. View Google's terms

Know what you are buying

Tell us about your business and we will show you where this service fits and what to expect.

GET A FREE QUOTE

Google Local Services Ads

Frequently asked questions

Common questions about the service, what is involved, and what to expect.

Is my business eligible for Local Services Ads?

Eligibility depends on your business category, location, and Google's current requirements. Verification can include business, license, insurance, or background checks where required. We confirm the requirements before planning a launch; approval is controlled by Google.

Are Local Services Ads pay-per-click?

No. Local Services Ads use a pay-per-lead model rather than charging for each click. Lead availability, charges, and review processes follow Google's current policies. A paid lead is an inquiry, not a guaranteed booking or sale.

Can I use the $500 Google Ads credit for Local Services Ads?

No. The advertised credit concerns separate eligible Google Ads campaigns, with qualifying spend and other conditions. It is not a Local Services Ads credit, and eligibility for either product does not guarantee eligibility for the other.

How much does this service cost?

Pricing depends on the work involved, account complexity, assets, and support you need. We confirm scope and fees in a proposal. Advertising spend, platform subscriptions, and third-party costs should be identified separately; there is no universal budget or return that fits every business.

What do you need from us to get started?

We begin with your goals, customers, existing setup, and the constraints that affect delivery. We then agree on responsibilities, approvals, access, and milestones. Use appropriate platform permissions rather than sharing passwords. Timing and deliverables are confirmed for your project before work begins.

Explore related services

See our client case studies or GET A FREE QUOTE for your business.