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Paid Search

Microsoft (Bing) Ads

An untapped, lower-CPC market of older, affluent searchers.

What it is and what it looks like

Understand Microsoft (Bing) Ads before you buy it

Microsoft Advertising runs text ads on Bing, Yahoo and partner sites. Volume is smaller than Google, which can mean lower costs for the right searchers.

Illustrative example, not a real campaign

Our approach to Microsoft (Bing) Ads

We don't believe in set-it-and-forget-it campaigns. Our methodology involves continuous testing, robust attribution, and aggressive scaling once we find profitable metrics. We act as an extension of your internal team.

  • Search Network
  • Audience Network
  • Shopping Campaigns
  • LinkedIn Profile Targeting

How it works

What happens, step by step

  1. 01

    Import and review

    Bring over proven Google campaigns, then check them.

  2. 02

    Adjust for audience

    Device, age and schedule settings.

  3. 03

    Compare cost per lead

    We watch it against Google to guide budget.

Know what you are buying

Tell us about your business and we will show you where this service fits and what to expect.

GET A FREE QUOTE

Microsoft Advertising

Frequently asked questions

Common questions about the service, what is involved, and what to expect.

Why use Microsoft Advertising if we already run Google Ads?

It can provide additional search reach where your customers use Microsoft's advertising network. We evaluate audience fit, query quality, and budget capacity instead of assuming that costs or results will always be better than Google.

Can our existing Google campaigns be imported?

Supported import tools can help transfer parts of an account, but settings, tracking, audiences, and features still need review. An imported campaign is a starting point, not a guarantee that the Google setup works unchanged.

Do Microsoft Shopping campaigns need a product feed?

Product advertising generally requires an eligible merchant setup and a feed that meets platform requirements. Prices, availability, product identifiers, and destination pages need to stay accurate as your catalog changes.

How much does this service cost?

Pricing depends on the work involved, account complexity, assets, and support you need. We confirm scope and fees in a proposal. Advertising spend, platform subscriptions, and third-party costs should be identified separately; there is no universal budget or return that fits every business.

What do you need from us to get started?

We begin with your goals, customers, existing setup, and the constraints that affect delivery. We then agree on responsibilities, approvals, access, and milestones. Use appropriate platform permissions rather than sharing passwords. Timing and deliverables are confirmed for your project before work begins.