Retargeting Campaigns

Retargeting reconnects with people who have already interacted with your business, where platform and consent rules permit it. Prospecting reaches people who may not know you yet. Both need their own budgets and measurement context.

Small audiences may not meet platform delivery requirements or generate enough volume for meaningful testing. We review audience size first and may prioritize qualified traffic generation before a separate retargeting program.

Where supported, exclusions, audience windows, purchase signals, and frequency controls help separate prospects from customers. Consent restrictions and incomplete tracking can limit precision, so exclusions need ongoing review.

Pricing depends on the work involved, account complexity, assets, and support you need. We confirm scope and fees in a proposal. Advertising spend, platform subscriptions, and third-party costs should be identified separately; there is no universal budget or return that fits every business.

We begin with your goals, customers, existing setup, and the constraints that affect delivery. We then agree on responsibilities, approvals, access, and milestones. Use appropriate platform permissions rather than sharing passwords. Timing and deliverables are confirmed for your project before work begins.