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Scale: Marketing that sells
Home Services

Digital marketing for Solar Marketing

Solar buyers need to understand fit, cost, finance and their local utility before they decide. We aim for informed consultations with properties you can serve, not a long list of people expecting free panels or guaranteed bill cuts.

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How a customer finds and chooses youIllustrative example, not live data
  1. They look

    1. Find you

    A neighbour searches when they need help.

    solar panels for my homeSee the channel
  2. They choose

    2. Inquiry

    They request an assessment call.

    Ad Solar information for homeownersSee the channel
  3. They hear back

    3. Follow-up

    Educational emails on how solar works for their home.

    How a solar assessment worksSee the channel

Example wording only. Real campaigns are built around your business.

The industry challenge

Easy lead forms can collect renters, unsuitable roofs or homes outside your area. Savings depend on the site, local rates and system design. Incentive and finance terms change, so broad claims can set expectations your sales team cannot honestly meet.

Where we would start

  1. 1

    Check fit before handing over to sales

    Set up search campaigns and forms around ownership, location, property type and interest in installing. Separate installation enquiries from job seekers, equipment searches and unrelated energy programmes.

    Google Ads
  2. 2

    Education with clear assumptions

    Create useful content about the assessment, roof suitability and finance questions. Only publish incentive and savings details you have checked for the right place and time.

    SEO
  3. 3

    Routing with a person checking

    Send good enquiries to the right team quickly. People check suitability and proposals, and any automatic follow-up stays within the permission customers gave.

    AI implementations
Your marketing plan, explained

How we help solar marketing get more customers

Find people looking for you. Show them why to choose you. Make the next step easy. We choose the right mix for your goals, budget and team. Results vary, and growth is not guaranteed.

Google Ads for Solar Marketing

  1. Step 1They search
  2. Step 2They click your ad
  3. Step 3Inquiry

Illustrative example, not live data

Reach homeowners actively comparing solar installers and installation costs.

  • Focus on the areas and property types you can serve, then explain the assessment process.
  • Keep financing, savings and incentive claims accurate and clearly qualified.
  • Track suitable assessments and completed installations rather than treating every form as an eligible customer.
Explore Google Ads management

Meta ads (Facebook & Instagram) for Solar Marketing

  1. Step 1They scroll
  2. Step 2They tap your ad
  3. Step 3Inquiry

Illustrative example, not live data

Explain solar in a way homeowners can follow.

  • Facebook and Instagram ads can show a real installation, answer cost questions and describe what an assessment checks.
  • Avoid promises of free solar, guaranteed savings or automatic incentive eligibility.
  • A clear, honest invitation to check suitability is better than an unrealistic offer.
Explore Meta advertising services

Email marketing for Solar Marketing

  1. Step 1They sign up
  2. Step 2Emails follow
  3. Step 3They book or buy

Illustrative example, not live data. Sent only with marketing permission.

Help interested homeowners work through a longer decision.

  • With permission, explain roof suitability, equipment, financing terms and the steps between assessment and installation.
  • Make clear which estimates depend on their property and energy use.
  • Stop sales reminders when the customer declines or signs, and keep project updates separate.
Explore email marketing services

SMS marketing for Solar Marketing

  1. Step 1You text
  2. Step 2They reply
  3. Step 3Conversation

Illustrative example, not live data. Sent only with marketing permission.

Use a permission-based text to help arrange a requested solar assessment or answer a practical scheduling question.

  • Make it easy to reach a person.
  • Do not imply that a home qualifies before checking it, or treat a lead form as automatic marketing permission.
  • Stop sales texts after an opt-out.
Explore email and SMS marketing services

How the channels work together

Use Google for active solar research and Meta for clear explanations of the decision. Email can answer questions about a proposal, and texts can help arrange an assessment. Check which leads become suitable properties and completed installations. Review cancellations, installation time and actual job profit before increasing spend.

How we check what is working

  • Cost per suitable solar assessment
  • Assessments that become completed installations
  • Cancellations, installation delays and job profit

What we would measure

These are the numbers to track, not results we promise.

  • Good homeowner consultations
  • How many site assessments are completed
  • How many consultations become signed installations
  • Cost to win each installation
  • Why leads were rejected and how fast you replied

Frequently asked questions

Can you guarantee a number of solar installations?

No. Installs depend on demand, screening, price, finance, site suitability and how the sale is handled. We agree steps we can measure without promising a fixed number of installs.

Can we advertise tax credits or solar incentives?

Only with current, location-specific checks and clear conditions on who qualifies. Get qualified tax or legal advice rather than presenting an incentive as available to everyone.

How do you reduce unsuitable solar leads?

Clear area and ownership rules, sensible form questions and feedback from your team on rejected leads. No campaign can check every engineering or credit rule before a real assessment.

Related industries

All industries

Talk through your solar marketing goals

Tell us about your business and we will suggest where to begin.

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