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Scale: Marketing that sells
Home Services

Digital marketing for Home Services

When a pipe bursts or the air conditioning fails, people choose fast and close to home. Plumbers, electricians, roofers and cleaners need to be found at that moment and look trustworthy enough to get the call.

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How a customer finds and chooses youIllustrative example, not live data
  1. They look

    1. Find you

    A neighbour searches when they need help.

    home repair services near meSee the channel
  2. They choose

    2. Inquiry

    They describe the job and request a visit.

    Ad Local home services, request a visitSee the channel
  3. They hear back

    3. Follow-up

    A confirmation, then a seasonal reminder.

    Thanks. Here is what to expectSee the channel

Example wording only. Real campaigns are built around your business.

The industry challenge

Demand splits between emergencies and planned projects, and each behaves differently in search. Your team and service area are limited, so more leads is not always better. Customers rely on reviews and proof of licensing, and a missed call often means the job goes to the next business.

Where we would start

  1. 1

    Google Local Services Ads, where you qualify

    For eligible trades, we handle profile setup, service areas, budget and lead tracking for Google's pay-per-lead ads.

    Local Services Ads
  2. 2

    Separate ads for emergencies and planned jobs

    Urgent searches and planned-job searches get their own campaigns, messages and schedules, including after hours.

    Google Ads
  3. 3

    Pages and profiles for each service area

    A page for each city or service plus an accurate Google Business Profile helps local free search and reviews.

    Local SEO
  4. 4

    Faster replies to enquiries

    Simple automation can send enquiries to the right person, confirm receipt and remind your team about missed calls, so fewer leads go cold.

    AI implementations
Your marketing plan, explained

How we help home services get more customers

Find people looking for you. Show them why to choose you. Make the next step easy. We choose the right mix for your goals, budget and team. Results vary, and growth is not guaranteed.

Google Ads for Home Services

  1. Step 1They search
  2. Step 2They click your ad
  3. Step 3Inquiry

Illustrative example, not live data

Reach homeowners searching for the exact service they need nearby.

  • Separate emergency calls from planned quotes, and match ads to your service area and opening hours.
  • Google Local Services Ads may also be an option for eligible trades and locations.
  • Measure booked jobs, not calls your team cannot serve.
Explore Google Ads management

Meta ads (Facebook & Instagram) for Home Services

  1. Step 1They scroll
  2. Step 2They tap your ad
  3. Step 3Inquiry

Illustrative example, not live data

Show homeowners who would turn up and what your work looks like.

  • Facebook and Instagram ads suit planned jobs, maintenance and genuine project examples.
  • Give people a clear next step, such as requesting an estimate.
  • Urgent repairs often depend more on search, so do not use the same plan for every service.
Explore Meta advertising services

Email marketing for Home Services

  1. Step 1They sign up
  2. Step 2Emails follow
  3. Step 3They book or buy

Illustrative example, not live data. Sent only with marketing permission.

Keep useful contact with people who agreed to hear from you.

  • Email can answer estimate questions, share maintenance guidance and introduce a relevant seasonal service.
  • A customer with an open quote needs different information from someone whose job is complete.
  • Keep essential job messages separate from promotions.
Explore email marketing services

SMS marketing for Home Services

  1. Step 1You text
  2. Step 2They reply
  3. Step 3Conversation

Illustrative example, not live data. Sent only with marketing permission.

Help an opted-in homeowner reply to a quote or hear about a suitable service opening.

  • Use short messages with a clear sender, next step and opt-out.
  • Do not send a promotion to every number collected for appointments.
  • Stop sales follow-ups once the customer books or asks you to stop.
Explore email and SMS marketing services

How the channels work together

Build the plan around the work you want and the hours your team has available. Google Ads reaches active searches; Meta helps people understand planned services. Email answers questions, and texts can help finish a booking. Review completed jobs and missed calls each week before adding budget.

How we check what is working

  • Cost per completed service job
  • Quotes that become bookings
  • Call response time and team availability

What we would measure

These are the numbers to track, not results we promise.

  • Booked jobs and good calls
  • Cost of each booked job
  • How fast you reply and how many calls are missed
  • Number of reviews and rating
  • Number of leads compared with what your team can handle

Frequently asked questions

Do Local Services Ads work for every trade?

No. Eligibility depends on trade and location, and Google checks each business. We check eligibility first.

How do you avoid leads you cannot serve?

Service areas, schedules and budgets are set to match your capacity, and we review lead quality with you.

Can you help with reviews?

We can suggest a way to ask for them, but we do not guarantee how many reviews you get or what rating.

Related industries

All industries

Talk through your home services goals

Tell us about your business and we will suggest where to begin.

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