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Scale: Marketing that sells
Professional Services

Digital marketing for Real Estate

A valuation request, a listing enquiry and a buyer consultation are different opportunities. We make the next step specific, reflect the markets and property types you serve, and support follow-up over a long decision.

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How a customer finds and chooses youIllustrative example, not live data
  1. They look

    1. Find you

    A buyer or seller searches listings or values.

    homes for sale in my areaSee the channel
  2. They choose

    2. Enquiry

    They request a viewing or a valuation.

    Ad What is my home worth? Request a valuationSee the channel
  3. They hear back

    3. Follow-up

    New listing alerts and a market update.

    New listings that match your searchSee the channel

Example wording only. Real campaigns are built around your business.

The industry challenge

Forms can collect early interest long before a sale. Duplicate enquiries and overlapping property portals make it harder to tell where a lead came from. Housing ads also limit targeting and require fair-housing care, and listing and broker details must stay accurate as listings change.

Where we would start

  1. 1

    Separate buyers from sellers

    Match search campaigns to valuation requests, consultations or available homes. Review housing-ad rules and how you screen people before choosing targeting or collecting details.

    Google Ads
  2. 2

    Local knowledge that is useful

    Write market and service content from checked information, with no steering claims or made-up neighbourhood expertise. Keep listing status and required broker details current.

    SEO
  3. 3

    Consistent handling of enquiries

    Send leads to the right agent and remind them to follow up, within the permission you have. Use customer records to track consultations and sales, instead of reporting every contact as an active buyer.

    AI implementations
Your marketing plan, explained

How we help real estate get more customers

Find people looking for you. Show them why to choose you. Make the next step easy. We choose the right mix for your goals, budget and team. Results vary, and growth is not guaranteed.

Google Ads for Real Estate

  1. Step 1They search
  2. Step 2They click your ad
  3. Step 3Enquiry

Illustrative example, not live data

Reach people searching for property or an agent in the areas you serve.

  • Google Ads should lead to current listings or a clear buyer or seller service page.
  • Explain the next step and keep availability accurate.
  • Follow housing advertising rules and judge inquiries by genuine conversations and suitable appointments.
Explore Google Ads management

Meta ads (Facebook & Instagram) for Real Estate

  1. Step 1They scroll
  2. Step 2They tap your ad
  3. Step 3Enquiry

Illustrative example, not live data

Help people discover a property or get to know your agency.

  • Facebook and Instagram ads can show accurate listings, local knowledge and the process of buying or selling.
  • Use the required housing ad settings and follow targeting restrictions.
  • Do not select or exclude audiences using protected characteristics or promise a property's future return.
Explore Meta advertising services

Email marketing for Real Estate

  1. Step 1They sign up
  2. Step 2Emails follow
  3. Step 3They book or buy

Illustrative example, not live data. Sent only with marketing permission.

Stay useful during a property search or selling decision.

  • With permission, email can share listings people asked about, viewing information and practical next steps.
  • Keep details current and let subscribers update their preferences.
  • Coordinate with the agent so automated follow-up stops when a listing changes or the person's plans change.
Explore email marketing services

SMS marketing for Real Estate

  1. Step 1You text
  2. Step 2They reply
  3. Step 3Conversation

Illustrative example, not live data. Sent only with marketing permission.

Help an opted-in prospect arrange a requested viewing or hear about a relevant listing update.

  • Check availability before sending and provide a direct route to the agent.
  • Keep promotional permission separate from necessary appointment messages.
  • Avoid repeated sales texts and stop them when someone opts out or no longer wants contact.
Explore email and SMS marketing services

How the channels work together

Google can reach active property searches, while Meta introduces listings and your team within housing rules. Email supports a longer decision, and texts can help arrange a viewing. Review suitable appointments, signed agreements and completed transactions over a realistic period. Do not judge success by form volume or promise a certain sale price.

How we check what is working

  • Cost per suitable buyer or seller appointment
  • Inquiries that become signed agreements
  • Completed transactions and follow-up time

What we would measure

These are the numbers to track, not results we promise.

  • Good buyer and seller consultations
  • How fast you make first contact
  • How many consultations become clients
  • Cost of each new client
  • Sales linked to where the lead came from, where records allow

Frequently asked questions

Can real estate ads target any audience we choose?

No. Housing ads face platform limits and fair-housing duties. We review the campaign's purpose and the allowed settings, and avoid exclusions or stand-ins that could discriminate.

Can you build campaigns for sellers as well as buyers?

Yes. They need different offers, pages and follow-up. Valuation requests, listing appointments and buyer consultations should be measured separately.

How do you measure leads that take months to close?

Track each step in your customer records: contact, consultation, client and sale. What we can trace depends on clean source details and your team keeping records up to date.

Related industries

All industries

Talk through your real estate goals

Tell us about your business and we will suggest where to begin.

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