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Professional Services

Digital marketing for Law Firm

A useful legal enquiry fits your practice area, location and intake rules. We help people see what the firm handles and how to ask for a consultation, without promising an outcome or suggesting a web form creates a lawyer-client relationship.

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How a customer finds and chooses youIllustrative example, not live data
  1. They look

    1. Find you

    A person searches for a firm in their area.

    family law consultationSee the channel
  2. They choose

    2. Consultation

    They request a consultation.

    Ad Book an initial consultationSee the channel
  3. They hear back

    3. Follow-up

    A general newsletter and a check-in, with no case details.

    What to expect at a first consultationSee the channel

Example wording only. Real campaigns are built around your business.

The industry challenge

Competitive legal searches can bring costly enquiries that do not match the firm's work. Conflict checks and case review happen after first contact, so a lead is not an accepted case. Lawyer advertising rules, confidentiality and case-result wording need checking for your location.

Where we would start

  1. 1

    Search ads for each practice area

    Separate the matter types and places you handle, then match screening to your intake standards. Exclude research and job-seeker searches where possible and review real enquiry quality.

    Google Ads
  2. 2

    Clear legal pages that have been reviewed

    Explain practice areas, lawyer credentials and how consultations work. Publish only location and process details the firm can support, with legal wording approved by responsible counsel.

    SEO
  3. 3

    Intake handled by people

    Send enquiries to authorised staff and remind them to follow up quickly. Keep early forms light on sensitive detail, and keep conflict checks, legal advice and case acceptance with the firm.

    AI implementations
Your marketing plan, explained

How we help law firm get more customers

Find people looking for you. Show them why to choose you. Make the next step easy. We choose the right mix for your goals, budget and team. Results vary, and growth is not guaranteed.

Google Ads for Law Firm

  1. Step 1They search
  2. Step 2They click your ad
  3. Step 3Consultation

Illustrative example, not live data

Reach people searching for legal help your firm can provide.

  • Google Ads can focus on a practice area and the locations where you work, while excluding jobs and unrelated research.
  • Explain the consultation process without promising an outcome.
  • Track suitable inquiries without uploading confidential case details to advertising platforms.
Explore Google Ads management

Meta ads (Facebook & Instagram) for Law Firm

  1. Step 1They scroll
  2. Step 2They tap your ad
  3. Step 3Consultation

Illustrative example, not live data

Explain your firm's services before someone searches for a lawyer.

  • Facebook and Instagram ads can share general education and verified information about the firm.
  • Follow professional advertising and solicitation rules, including rules for testimonials.
  • Avoid suggesting a viewer has a legal problem or using confidential client information to target ads.
Explore Meta advertising services

Email marketing for Law Firm

  1. Step 1They sign up
  2. Step 2Emails follow
  3. Step 3They book or buy

Illustrative example, not live data. Sent only with marketing permission.

Help a prospective client understand the next step after requesting contact.

  • With permission, explain consultation preparation and how the firm reviews a new inquiry.
  • Keep case discussions and existing-client messages separate from promotional email.
  • Stop sales follow-up once a matter is accepted, declined or referred elsewhere.
Explore email marketing services

SMS marketing for Law Firm

  1. Step 1You text
  2. Step 2They reply
  3. Step 3Conversation

Illustrative example, not live data. Sent only with marketing permission.

Make it easier to arrange a requested consultation using a brief, permission-based text.

  • Do not describe the person's case or ask for confidential documents in a promotional message.
  • Direct substantive questions to your approved contact process.
  • Review local solicitation rules and give people a straightforward way to stop marketing texts.
Explore email and SMS marketing services

How the channels work together

Use Google Ads for relevant legal searches and eligible Meta ads for general education. Email and texts can help people complete a requested consultation without pressure. Review which inquiries become suitable clients, how quickly intake responds and how much work the firm can take on. Advertising cannot promise a case result.

How we check what is working

  • Cost per suitable legal consultation
  • Inquiries the firm accepts after review
  • Intake response time and lawyer availability

What we would measure

These are the numbers to track, not results we promise.

  • Good enquiries for each practice area
  • Consultations booked and attended
  • How many enquiries become accepted cases
  • Cost of each accepted case
  • How fast you reply and why enquiries were turned down

Frequently asked questions

Can you guarantee signed cases?

No. Acceptance depends on the facts, conflicts, location, the firm's review and the client's decision. We measure each intake step without promising legal results.

Who reviews lawyer advertising claims?

The firm should have responsible counsel review wording, credentials, testimonials, case results and required notices under the rules that apply before anything is published.

Can an AI tool handle legal intake?

It may help with narrow routing and admin tasks after review. It should not give legal advice, accept clients or decide conflicts, and sensitive information needs proper safeguards.

Talk through your law firm goals

Tell us about your business and we will suggest where to begin.

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