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Scale: Marketing that sells
Growth & Tech

Digital marketing for Ecommerce

An online store needs more than one ad that looks profitable. Finding products, the buying experience, delivery and repeat orders all shape growth. We start with what your store really earns on each order and find the problem that better marketing can realistically fix.

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How a customer finds and chooses youIllustrative example, not live data
  1. They look

    1. Find you

    A shopper searches or sees a product in their feed.

    gift ideas under budgetSee the channel
  2. They choose

    2. Purchase

    They compare options, add to cart and check out.

    Ad Shop the new collectionSee the channel
  3. They hear back

    3. Follow-up

    A welcome email, then a back in stock note if they ask.

    Your cart is waiting, plus sizing helpSee the channel

Example wording only. Real campaigns are built around your business.

The industry challenge

Sales each ad platform claims can overlap, returns cut real income, and a rising return on ad spend can hide weak growth in new customers. Stockouts and weak product pages also waste traffic. The right plan links ad choices to the stock you have and what each order brings in.

Where we would start

  1. 1

    Product discovery with accurate details

    Plan Google Shopping around the right products, clean product data and stock you have. Focus on categories with a business reason to grow, not just your biggest catalogue.

    Google Shopping
  2. 2

    Fix friction before adding spend

    Review product details, mobile browsing and checkout problems. Compare improvements against profit and returns, not just the number of orders.

    Ecommerce growth services
  3. 3

    Keeping customers based on what they bought

    Set up emails and texts, with permission, for welcome, abandoned carts, after purchase and restock reminders where they fit. Look at repeat orders by when customers first bought to see value beyond the first order.

    Email and SMS
Your marketing plan, explained

How we help ecommerce get more customers

Find people looking for you. Show them why to choose you. Make the next step easy. We choose the right mix for your goals, budget and team. Results vary, and growth is not guaranteed.

Google Ads for Ecommerce

  1. Step 1They search
  2. Step 2They click your ad
  3. Step 3Purchase

Illustrative example, not live data

Reach shoppers already searching for products you sell.

  • Google Ads and eligible Shopping ads depend on accurate titles, prices, stock and delivery details.
  • Separate people searching for your brand from shoppers discovering it for the first time.
  • Measure new customers and profit after returns and delivery, not total sales alone.
Explore Google Ads management

Meta ads (Facebook & Instagram) for Ecommerce

  1. Step 1They scroll
  2. Step 2They tap your ad
  3. Step 3Purchase

Illustrative example, not live data

Show shoppers why a product deserves their attention.

  • Facebook and Instagram ads can demonstrate use, answer a common question and share genuine customer evidence you have permission to use.
  • Try different messages with a clear route to buy.
  • Compare purchases and new-customer costs rather than choosing winners by likes or views.
Explore Meta advertising services

Email marketing for Ecommerce

  1. Step 1They sign up
  2. Step 2Emails follow
  3. Step 3They book or buy

Illustrative example, not live data. Sent only with marketing permission.

Help interested shoppers make a decision and give customers useful reasons to return.

  • With permission, email can welcome subscribers, answer product questions and follow up on unfinished orders where allowed.
  • Stop reminders after purchase.
  • Share relevant reorder or matching-product suggestions without relying on endless discounts or treating receipts as marketing permission.
Explore email marketing services

SMS marketing for Ecommerce

  1. Step 1You text
  2. Step 2They reply
  3. Step 3Conversation

Illustrative example, not live data. Sent only with marketing permission.

Use texts for useful updates that matter now, not every promotion.

  • An opted-in shopper may want a requested restock or a genuine offer with clear terms.
  • Confirm stock, coordinate with email and make opting out simple.
  • Delivery phone numbers do not automatically authorize marketing, and order reminders should stop after purchase.
Explore email and SMS marketing services

How the channels work together

Google reaches product searches, Meta explains the offer, email supports a decision and later shopping, and texts handle selected timely updates. Look at new and returning customers alongside profit after returns, discounts and delivery. Add budget when stock and customer service can support it. Advertising cannot fix a poor checkout or unreliable delivery.

How we check what is working

  • Cost per new ecommerce customer
  • Profit after discounts, returns and delivery
  • Repeat purchases, stock and checkout completion

What we would measure

These are the numbers to track, not results we promise.

  • Cost of winning a new customer
  • Profit after returns and delivery costs
  • How many visitors buy and how much they spend
  • Repeat purchase rate by customer group
  • Stock availability and sales counted twice across channels

Frequently asked questions

How is this different from your ecommerce service page?

This page describes the online retail model and its marketing priorities. The ecommerce service page explains the work we can scope to meet those needs. Both support the same business.

Can you work with a brand selling on Amazon too?

We can plan Amazon and store work together. Stock, fees and where sales came from should be reviewed separately for each channel before deciding where to invest.

What budget does an ecommerce brand need?

There is no standard amount. Margins, how many visitors buy, order value, creative needs and existing demand shape a sensible test. Ad spend, tools and agency fees should be listed separately in the proposal.

Related industries

All industries

Talk through your ecommerce goals

Tell us about your business and we will suggest where to begin.

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