The Challenge
This Miami-based rental car company competes in one of the most tourist-driven markets in the country. Millions of travelers fly into Miami International and Fort Lauderdale each year looking for affordable, reliable car rentals, but the company was invisible on Google. They were losing high-intent customers to larger chains and aggregators at the exact moment those travelers were searching. They needed a Google Ads strategy built specifically around the Miami tourism market.
Our Solution
We went all-in on Google Ads with a hyper-local strategy built around Miami tourists. We identified the exact search intent signals: flight arrival dates, 'rent a car Miami airport', 'cheap car rental Miami', and built campaigns targeting travelers the moment they landed or began planning their trip. We integrated CallRail, one of our trusted tracking partners, to capture and attribute every phone call back to the exact keyword and ad that drove it. This gave us real-time data to optimize bids, pause underperformers, and double down on what was converting.