MATERNITY BRAND
Business context: the brand's second year in business. The advertising metrics cover a separate multi-year reporting period, not a one-year total. These reports are not combined, and no year-over-year growth percentage is claimed because prior-year sales were not provided.
The Challenge
This maternity brand offers products for moms and their little ones, including matching robe and swaddle sets. In its second year in business, the goal was to grow beyond a young storefront and build a meaningful sales channel on Amazon.
Our Solution
Our work with this maternity brand focused on Amazon growth alongside its ecommerce presence. The supplied Amazon reports show where the brand reached: $738,504.88 in FBA product sales and $681,238.48 in statement income. Advertising performance is reported separately, with $90,807.63 in attributed sales on $33,398.29 in spend and a reported 2.72 return on ad spend.
Results
The Data Behind the Results
Amazon sales statement
FBA product sales: $738,504.88. Statement income: $681,238.48 before expenses. Income is not net profit.
Amazon advertising performance
Metrics from a separate multi-year report: $33,398.29 spend, $90,807.63 attributed sales, 135,265 clicks, and 2.72 reported ROAS.