Amazon PPC Management

The agreed scope can include campaign structure, keyword and product targeting, search-term review, negatives, bids, budgets, and reporting. Access, catalog size, and operational constraints determine what is included for your account.

Both provide context. ACoS compares ad spend with attributed sales, while TACoS compares ad spend with total sales. Neither is profit. Product margins, inventory, and business goals should guide the target rather than one universal percentage.

We review the existing structure, history, measurement, and inventory before proposing changes. We identify what to retain, test, or rebuild so the transition is based on account evidence rather than an automatic reset.

Pricing depends on the work involved, account complexity, assets, and support you need. We confirm scope and fees in a proposal. Advertising spend, platform subscriptions, and third-party costs should be identified separately; there is no universal budget or return that fits every business.

We begin with your goals, customers, existing setup, and the constraints that affect delivery. We then agree on responsibilities, approvals, access, and milestones. Use appropriate platform permissions rather than sharing passwords. Timing and deliverables are confirmed for your project before work begins.